When Caroline Eisenmann, a young assistant at a New York literary agency, decided to rename her OkCupid profile, she wanted something that would make her stand out—a name that wouldn’t get lost amongst the omnipresent references to indie bands and cute animals, something that was “flippant” but with “a bit of a melancholic undertone” that would attract a suitably urbane mate, Eisenmann told me. Fingers poised over the keyboard, she wrote:

¯\_(ツ)_/¯

OkCupid rejected it. That it wouldn’t accept the lopsided, grinning face with upturned palms is almost strange: ¯\_(ツ)_/¯ is, and was, part of the language of the internet, and it has been popping up more than ever in tweets, work emails, and gchats from friends.

The shruggie or “smugshrug,” as it is sometimes called, is what’s known as a “kaomoji,” or “face mark” in Japanese. It’s similar to an emoji or emoticon, but it incorporates characters from the katakana alphabet, instead of underscores and carets, for a wider range of expression. (The (╯°□°）╯︵ ┻━┻ table flip is a favorite.) It went viral in English when, after Kanye West shot down Taylor Swift in favor of Beyonce during his infamous 2010 Video Music Awards interruption, he gave a little shrug with his hands outstretched in a slight acknowledgement of his own ridiculousness; the rap crew Travis Porter immediately tweeted, “Kanye shrug —> ¯\_(ツ)_/¯” as a crude representation of the gesture. For a time, post-Kanye, ¯\_(ツ)_/¯ continued to represent a kind of self-aware victory over the world: It was appropriated as the victory trademark of SeleCT, a competition-level Starcraft II player from Team Dignitas, after which it became known as “sup son,” and by late 2011, it wasparodied on YouTube by Starcraft competition announcers and plastered on signs held up by fans.

After seeing the light of ¯\_(ツ)_/¯, it’s hard to not notice it everywhere. Han Solo makes the gesture in Star Wars, as Reddit noticed in 2012. Daily Dot writer Miles Klee caught the Spider-Man super villain Mysterio doing it. In 2013, it appeared in a Reddit post that commanded users “lol idk just upvote.” “Lol idk” seems like a fairly apt description of the shruggie’s meaning, but it also doesn’t begin to describe the nihilism that ¯\_(ツ)_/¯ embodies today.